Scintillating, tingling Cinnamon flavor leaves you with long-lasting fresh breath. Helps fight plaque, whitens teeth and leaves your mouth feeling clean and refreshed. A clean toothpaste with no compromise on foam and flavor. No sodium laurel sulfate (SLS) or harsh abrasives, yet it still tastes great and foams wonderfully. Free from unwanted extras. Fluoride free, triclosan free, carrageenan free, and gluten free too. Gentle, traditional ingredients and absolutely no animal testing.